Search Engine Optimisation Advanced Training Course
This 2 Day Advanced course in Search Engine Optimisation (SEO) is for online marketers who really want to figure out how to take full advantage of the latest thinking in SEO and propel their website to the top of the search rankings.
Where: Radisson BLU, Golden Lane, Dublin 8 (map/directions)
When: Wednesday 7th & Thursday 8th July 2010
Time: 09.30 – 17.00 each day
Cost: €897.00
Apply: Click here to Book
Some of the topics covered:
- Learn how to perform keyword research that will attract your target market
- Write content that will turn visitors into customers
- Find out the importance of keyword placement on your web pages and where to actually place the keywords
- Discover how to improve your Click-through Ratios
- Learn optimal techniques to get your pages indexed by the Search Engines.
- Find out what it takes to monitor your progress and the tools to help you.
- Understand the benefits of working with ranges of pages.
- Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
- Learn why submitting your site to directories is important and how to choose the correct directories.
- What is Link Popularity and why is it important.
- Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
- Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
- Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.
- Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.
- Work on advanced keyword research strategies.
- Learn techniques that will help you write effective sales copy that gets results.
- Understand how the personalisation of search results is changing the rules.
- Find out the best approaches for setting up a blog and learn about the art of blogging.
- Creative ideas for implementing user generated content (UGC).
- What is Latent Semantic Indexing and how can it help my website?
- How to develop a unique selling proposition that retains your visitor’s interest and gets them digging deeper into our web sites.
- Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
- What is Social Media Marketing and how can it help boost sales?
- How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours
- What is Pay Per Click and who are the players?
- Learn how to implement Google Analytics on your website and why this is a must!
- Find out about the tools offered by the search engines to increase your web site’s success
- Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website’s rankings
- Learn about web analytics and how to analyze your progress
- Learn the power of article marketing
- What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
